Pure Life was set up in 2021 with a simple aim – to offer great value services that you and your family can trust. Everything we do stems from our commitment to helping you protect the people you love when it matters most.
When someone dies there is so much to consider and worry about, that’s why we’ve made it easier, simpler and less expensive to take out Life Insurance.
Pure Life is part of the Pure Cremation Group Ltd and we passionately believe in looking after customers and providing the highest level of care. This ethos comes directly from our founders, Bryan and Catherine Powell, who pioneered the concept of direct cremation pre-paid funeral plans, and it has helped us become one of the largest providers of pre-paid plans and independent direct cremation services in the UK.
Founders, Bryan and Catherine Powell*
We have a dedicated specialist team based in Hampshire who are available to give you a personalised quote and answer any questions or queries you may have.